Getting visitors to come to your site is only a small part in generating new customers and revenue with your Web site. You need to keep them on your site long enough to persuade them that you have the products or services they want.
Bullet Points and Short Sentences
Provide useful information. Because most users spend under 30-seconds scanning a page, short concise sentences and bullets are highly recommended to give information fast.
Web sites are not active sales agents that can convince users to make a purchase. The online buying experience is much more user-oriented, with the consumer actively seeking information before making a final decision. If you can help customers at this critical phase in the buying process, you are much more likely to win their business.