In the second quarter of 2005, we spent over $21 billion in online retail sales according to a brand new report from the U.S. Census Bureau. That's up 26% from last year at the same time and 7.2% from the previous quarter.
These statistics offer great proof that E-commerce is quickly becoming the future of retail sales; and that businesses more than ever must have a strong Web presence in order to compete in the marketplace.
As we begin what promises to be yet another record-breaking holiday season, there has never been a better time to sell Web sites. As a WebCenter owner, you are in a perfect position to help business owners set up new Web sites or update their old ones. Bottom line, their business will improve and you will make extra money -- it’s a win-win situation for everyone.
When is the best time to advertise on the Internet?
According to a recent study by the Atlas Institute, online advertising conversions to sales are 35% higher during lunchtime and the hours just before bedtime.
"During the lunchtime hours and the evening hours, people are more responsive and that's when they convert," says Young-Bean Song, Director of Analytics at Atlas.
The report does caution business owners to consider the ad costs before buying, however. It stressed how important it is to make sure that the higher “prime time” advertising fee does not offset the expected profit potential from the ad. It also advised them to look at alternative blocks of time -- such as early morning advertising. Although this time slot has a lower conversion rate, it costs much less and does account for 10% of sales conversions.
Did you know?
In 2004, Business-to-Business (B2B) and Business-to-Consumer (B2C) Ecommerce revenues totaled $3.5 trillion in North America.
(Source: Forrester Research)
Did you know?
Ecommerce grew 24% in 2004, while traditional retail only increased 7% with Health and Beauty showing the biggest jump (58%).
(Source: Forrester Research)
What’s Really Going On with PC Users?
For the month of August, the average home computer user accessed the Internet 34 times, visited 61 domains and spent 30 hours and 15 minutes online – viewing each page approximately 48 seconds.
At work, users accessed the Internet 69 times, visited 121 domains and viewed each page for 54 seconds -- spending an average of 84 hours and 24 minutes online.
In addition, the most popular site at work is Microsoft, which reaches over 90% of the Internet community, followed by Yahoo (77%), Google (72%) and Time Warner (71%), which is the parent company of AOL.
Microsoft also dominated the home audience by attracting 67% of the users. Time Warner grabbed 61%, followed by Yahoo (60%) and Google (47%).
In both venues, Time Warner held the user’s attention the longest – averaging over four hours of viewing time per month.
What’s New in the Blogosphere?
The top six Blog sites are growing over 100% in popularity each year. What’s more, Blog Readers spend more time and money online than non-readers – making them a very attractive market for retailers.
A new report by Comscore says that 30% of American Internet users (50 million) visited a Blog in the first quarter of 2005. This is an increase of 45% from last year and it’s expected to grow as Blogging becomes more mainstream.
On top of that, the average Blog Reader viewed 77% more pages than the non-reader (16,000 versus 9,000 for the quarter) and spent 23 hours online, while the overall Web user's average was only 13 hours.
Blog Readers average a higher income (11% greater chance of making over $75,000 annually) and are more likely to use broadband (both at home and at work) than the average user.
In addition, a greater number of Bloggers like to buy online and spend more money when they do. In the first quarter of 2005, 51% of Blog Readers made online purchases; less than 40 percent of non-readers did. Bloggers also spent 6% more than the average Internet user.
"Blog Readers are an attractive audience to advertisers: they are more likely young, wealthy, on broadband, and spend significantly more online," said Rick Bruner, co-author of the report.
The most popular Blog sites currently on the Web are BlogSpot, LiveJournal, TypePad, Xanga, AOL Journals, Blogs.com and MSN Spaces. Blogs.com is growing the fastest with a 241% increase -- barely beating out TypePad by a margin of 1%. BlogSpot has the greatest number of visitors with approximately 19 million unique visits -- up from 7.7 million a year ago.
As far as topics go, 43% of Bloggers are interested in “News and Political” Blogs; while a “Hipster” category came in a distant second with 17%, followed by “Technical” Blogs (15%), “Women” (8%), “Media” (8%), “Personal” (6%) and “Business” (3%).
Most Outstanding WebCenter Owner for August
After a profitable five-deal month, Sue Gilad knocked out both of our reigning champs to become the Most Outstanding WebCenter Owner for the Month of August!!
Congratulations go out to Sue Gilad!!!