‘Tis the Season … With the gift-giving season quickly approaching, this is the perfect time to help old and new clients get their Web sites holiday-ready to maximize their fourth-quarter profit and send a referral or two your way for your help. Ten Ways to Improve Your Online Holiday Sales: 1. Get them into the holiday spirit by adding holiday graphics and greetings to your Web site. 2. Holiday Specials – make sure you have a large and varied inventory of gift-appropriate products and then advertise them to your customers as “Holiday Specials”. 3. Tell your customers to “Avoid the Holiday Rush” by ordering online early. 4. “Free Gift or Discount” -- offer your customers a free gift or discount if they order before a certain date. 5. “Guaranteed Delivery” is one of the highest-rated enticements you can offer – just make sure you set a deadline. 6. Ecommerce is Easy – because no one likes to fight crowds or stand in line. 7. Emphasize the benefits of “Bill to/Ship to:” – A discreet, easy way to mail the gift to the recipient and the bill to the gift-giver. 8. Send a “Holiday Email” -- Target your existing customer database with an email promoting all the cool things you are offering this season. 9. “Free Gift Wrapping” -- always a crowd-pleaser; you can’t go wrong with this tried-and-true service. 10. “Free Shipping” – by offering this attractive convenience to shoppers, you will build a loyal customer base.
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