|November Monthly Newsletter
“Thanksgiving, after all, is a word of action.”
-- W.J. Cameron
November is the perfect month to take action for WebCenter owners. It’s a great time to help your fellow business owners get online and holiday-ready. Be a good neighbor and invite them to take part in this year’s holiday sales feast by setting those qualified appointments. That’s all you need to do; we’ll take it from there. Our Web Specialists will fill their technology appetites with hearty helpings of delicious Features and Tools dripping with Customer Support. After the meal, we’ll answer all their questions to help them digest this valuable information. And at the end of the day, they will be thanking you for giving them a quality business Web site.
Dollars by Design WebCenter Owner of the Month: John C. Zaino
Selling 7 Web sites, John Zaino continues his two-month reign as the Most Outstanding Webcenter Owner for the Month of October!!
Referral Tip of the Month
Each month, we fill your Newsletter with valuable information specially compiled for you to pass on to your customers. Why not cut and paste these useful articles and statistics into your next customer email? Impress them with your knowledge and thoughtfulness; and watch how fast the referrals follow.
Did you know?
Online sales are expected to increase approximately 25% over last year’s sales.
Did you know?
54% of users will purchase gifts on the Internet this year.
What are they buying online this season?
6. Holiday/seasonal items
7. Home electronics
9. Gift cards
10. Gourmet food/beverage
These are the top 10 products that consumers are buying this holiday season. Use this data to your advantage. A good start would be to call up businesses that sell these types of products and ask if they have a Web site. If they don’t or if theirs is outdated, help them set one up. After all, they need a site and you need a sale. It’s a win-win situation for everyone.
Due to an overwhelming number of requests in our WebCenter Forum, we will be giving you an additional day of Tech Support starting November 5, 2005 on a trial basis. For your convenience, we will be available 6 days a week -- including Saturdays (8 a.m. – 5 p.m. PST) to answer all of your technical questions. Please note that our weekday hours will remain the same: Monday – Friday (7 a.m. – 7 p.m. PST).
Black Friday Specials
The day after Thanksgiving is frequently referred to as “Black Friday”. It earned its nickname because sales are typically so good on this day that business owners are in the “black” by the end of it. It also is one of the busiest shopping days of the year. Are you prepared for this online rush with a well-planned Black Friday Special?
Here are some guidelines to follow:
-- Have you carefully chosen the best, gift-appropriate products in your special?
-- Have you updated your keywords and submitted them to promote your site in the best search engines?
-- Is your “Black Friday Specials!” section easy to find on the homepage?
-- Have you double-checked to make sure that your ad is designed well, working properly and has no broken links?
-- Is it designed with a clear deadline to create a sense of urgency in your customers so they will buy immediately?
-- Have you linked your page to-and-from related retailers to broaden your customer traffic and encourage referrals and upgrades?
Take the time to promote your specials properly and watch the black ink rise in your ledger.